Thursday, November 13, 2014

Penguin Revolution

To the left is the cover image of the first Penguin book. Many articles and monographs have been written about the design of these books. Their influence cannot be underestimated. Penguin didn't only revolutionize the paperback in the first half of the twentieth century; it did it again in the second half with its leadership on what has come to be called the "trade-paperback" a paperback with better design, better paper, and better material packaging. 


Early Penguins have become highly collectible. This is a great narrative about collecting Penguins: The First Hundred
An entire website, Penguin First Editions, will answer all of your Penguin questions.


From Smithsonian Magazine:
Allen Lane: 20th Century Aldus


On the right is an image of the famous PENGUININCUBATOR. From this essay in Publishing Perspectives


From the official Penguin Website:
Timeline of Penguin's first 75 Years
75 Years of Penguins 

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