Oh no! Not Another "Future of the Book" Argument/Debate/Rhapsody/Screed

Our classmate Krista Sharp sent me a great online piece about the redesign of the Pelican logo by a young designer in London, Matt Young; here's the link: Pelican Books Online

I found these animations on Matt Young's website. The first is from a series of short animations he made as a student. 
Matt Young's Book vs E-book, episode 3 (2010)
Times change... two years later working for Penguin: Books for Book Lovers (2012)